In a world that’s increasingly digital, harnessing the power of social media is a crucial skill for singers! These days, artists have to also be content creators, video editors, and storytellers. If you can master this aspect of self promotion you will put yourself miles ahead of the competition!
Different Platforms, Different Content
Instagram: A Mix of Photos and Reels
Instagram is a visual platform. Showcase your personality through a mix of captivating photos and engaging Reels! While it is tempting to solely focus on video, the algorithm favors creators who use a mix of both mediums.
Also, remember that Instagram stories allow you to share external links, which is a great tool for getting your followers to join you on streaming platforms!
TikTok: Embrace Trends
TikTok is all about trends. Experiment with popular challenges and create content that resonates with the platform’s dynamic and youthful audience.
For example, creating videos in the “POV” style is a great way to find community on the platform!
YouTube Shorts: Short and Sweet
YouTube Shorts are similar to Tik Tok and Reels, but they need to be less than a minute long. Use YouTube shorts to continue to expand your reach!
Content Considerations
Define Your Artistic Aim
Before diving into content creation, clarify what your goals are! Are you trying to be discovered? To build your own fanbase? To meet like minded individuals to collaborate with? Knowing what you want will help you create content that works towards your goal.
Know Your Audience
Understanding your audience is key. Tailor your content to the demographics and preferences of your followers! For example, are your followers also musicians and artists? If so, talking about your creative process could be a great idea. Or, are your followers also fans of fashion and style? If so, doing some content about your unique wardrobe could be a great idea!
Create Content That Is Shareable
Craft content that aligns with your artistic aim and resonates with your audience. Share snippets of your creative process, behind-the-scenes moments, or even personal stories related to your music! If you can, try to come up with at least a few ideas that you think people would want to share!
Getting your audience to share your work is the fastest way to spread your message. So, it is worth it to brainstorm a few ideas that you think will work!
Promo Tips
Connect with Other Creators
Collaboration is a powerful tool. Partner with other musicians or influencers to expand your reach and tap into new audiences. You can do this by reaching out to them via comments or DM’s and building a relationship! Remember, other creators are often more like you than you may realize! Working together raises everyone’s chances of success.
Be Consistent
Consistency is key! The algorithms favor creators who upload on a steady basis. Regularly update your content to keep your audience engaged. Whether it’s a weekly cover, a monthly Q&A, or daily stories, find a schedule that works for you and commit to it!
Try Different Approaches
Experimentation can uncover what resonates best with your audience. Try different content styles, tones, or even collaborations to keep your content fresh and interesting! You never know what will spark the fire!
Use Your Analytics
Social media platforms offer valuable analytics. Pay attention to what works – which posts get more engagement, when your audience is most active, and adjust your strategy accordingly. For example, after you have enough data, your analytics can tell you what days and times are ideal for you to post. This can help you reach the most people and grow!
Closing Notes
Social media opens up a whole new world for singers to take advantage of! If you would like to work with one of Toronto’s best vocal coaches to get those vocal chops ready for your new content, reach out to us today!
